I build digital products that people keep coming back to.

I've shipped mobile and web products for 13+ years, most of that time at Runtastic and adidas, where I went from PM to Director of Product and built platforms used by tens of millions of people. These days I'm hands-on again, building with AI.

What I care about most is how people experience a product over time, from the first contact and onboarding to the habits and details that make them stay. I'm just as interested in the platforms underneath that make this possible, whether that's how a product talks to its users, manages its content or tracks what's working.